Strategic Planning

A good planner represents the one person who’s not in the room during ideation sessions: the consumer. We take this needed, and sometimes dissenting, view to help agency and client teams separate and elevate the truly amazingly relevant and breathtaking ideas from the merely great ones.

In our quest for the root of the consumer insight we sometimes uncover a business conundrum that extends beyond a campaign or a website into broader organizational considerations. This is when our roadmapping chops come into play and we start talking about the next 30-60-90 days, the next 3-5 years.  Sure, we need to launch the campaign this quarter, but we know we can’t just look quarter –to-quarter: we have to have a vision, and a plan, in order to keep meeting our consumer’s hopes, dreams, expectations. In order to be relevant.

What we do:

  • Persona advocacy
  • Creative brief development
  • Brand programs
  • Field development
  • Planning


Reaching and Growing Tom's Fan Base

VML leveraged the Sheryl Crow partnership to feed digital channels with branded content and create buzz around the Simply White launch.

Simply White