If you want to stand out,
you can't sit down.

North American Effie Awards

Each year The Effie Awards recognize all forms of marketing based on effectiveness. The judges place emphasis on results garnered for the client and a focused strategy. Two VML projects were selected as finalists: Gatorade’s web series “Everything to Prove” in the Energy/Nutrition Product & Services category and Xerox’s Ready for Real Business in the Corporate Reputation/Professional Services category.

Award-winning Work

Shortlisted - Energy/Nutrition Product & Services – Everything to Prove - Gatorade

Shortlisted - Corporate Reputation/Professional Services - Ready for Real Business - Xerox

With more than 40,000 entries, the ADDY Awards are the world’s largest advertising competition. Entrants have the opportunity to compete at the local level, move on to districts and ultimately be honored as one of the best of the best at the national ADDY competition. This year VML won 12 Gold, 11 Silver and nine Bronze ADDYS at the local level for work done for Kellogg, Tom’s of Maine, Gatorade, Quiznos, The Kansas City Royals, Southwest Airlines, USA Pro Cycling Challenge and Dell. VML was also awarded Best of Interactive for the Gatorade G Force B2B Sales App.

Award-winning Work

Gold/Best of Interactive – G Force B2B App - Gatorade 

Gold: Websites, Consumer Services - San Diego Zoo Kids Website - San Diego Zoo

Gold: Self-Promo, Interactive - VML.com - VML   

Gold: Elements of Advertising, Cinematography - Tom's of Maine Sheryl Crow Video           

- Tom's of Maine                  

Gold: Websites Consumers: Products - Kellogg's Website - Kellogg Company

Gold: Consumer Publication, Campaign - USA Pro Cycling Challenge

Gold: Consumer Publication, Color - USA Pro Cycling Challenge

Gold: Elements of Advertising, Sound, Music with Lyrics - Everything to Prove - Gatorade

Gold: Websites, Consumer Flash: Products - Gatorade.com - Gatorade

Gold: Online Adv. Microsite-Lonely Lobster - Quiznos

Gold: Websites: Consumer Flash - Bolle - Bushnell   

Gold: Television: Campaign - Royals Preseason Television Campaign - Kansas City Royals

Silver: Collateral Material - Hotel Phillips Re-Launch Invitation - Hotel Phillips                  

Silver: Consumer Publication, Four-Color, Spread - USA Pro Cycling Challenge

Silver: Online Adv. Banners - G Series FIT Campaign - Gatorade     

Silver: Mixed Media - 2011 Fall Fare Play Integrated Campaign - Southwest Airlines

Silver: Websites Consumer, Services - "Why Fly" Microsite - Southwest Airlines

Silver: Online Adv. Banners - Outfuel Single Homepage - Gatorade

Silver: Web Online Campaign            - Everything to Prove - Gatorade       

Silver: Webisodes - Everything to Prove - Gatorade

Silver: Mobile Marketing, Mobile Websites - Gatorade Mobile Website - Gatorade

Silver: Collateral Material: Stationary Package - Mile Deep Films & Television - Mile Deep Films & Television  

Silver: Self-Promo, Interactive - What’s Worth Sharing - VML

Bronze: Mobile Marketing, Mobile Apps - Carlson Mobile App - Carlson Hotels    

Bronze: Internet Commercials - Kellogg's Brand Video - Kellogg Company

Bronze: Public Service Campaign, Mixed Media - 2011 Lung Hill Run Campaign - Lung Hill Run, Kansas City

Bronze: Mixed Media Campaign, Consumer, Regional/National - Dignity Memorial 911 Campaign - SCI Dignity Memorial                   

Bronze: Online Adv. Banners - G Series FIT - Gatorade        

Bronze: Online Adv. Banners - South Carolina Banners - Southwest Airlines

Bronze: Non-Traditional Advertising, Single - Fall Fare Play Facebook 'You Got Flagged' Penalty - Southwest Airlines           

Bronze: Out of home, Digital or Animated - Dell What's Your More? - Dell                       

Bronze: Self-promo, Collateral - National Breakfast Day Client Retention - VML   

In 2011, VML was recognized as a Standout Shop in the annual Advertising Age A-list issue that honors the best agencies in North America. A-List agencies undergo a rigorous application and interview process managed by Advertising Age’s editorial staff. The A-List program considers all agencies, regardless of size, specialty or focus — including advertising, digital, creative, public relations, crisis management, promotion, ethnic, research and more.

Award-winning Work

Top 10 Standout Shop  - VML

The Web Marketing Association hosts the annual Internet Advertising Competition (IAC) Awards. In 2012, VML was awarded 13 awards, including Best of Show for Gatorade’s G Series Outfuel Rich Media Online Campaign. The Best of Show award from IAC is a first for VML.

VML was also recognized as an Outstanding Advertising Developer in the 2011 IAC Awards for winning six or more awards.