Xerox
Energetic. Collaborative. Versatile.
These are just a few of the qualities that make VML such a valuable partner for Xerox. Whether it’s integrating seamlessly with their partners like Y&R and MEC, or stepping away from digital to custom-design an experiential event, the Xerox crew is a true teammate, ready to take on any challenge. Just ask.
Business of Your Brain
Challenge
Every day Xerox delivers back-office services to help companies better focus on their real business. But what about the individual employees at those companies? How could we deliver Xerox’s focus message on a more personal level?
Idea
We created a first-of-its-kind application that could analyze every office workers’ email to show exactly what’s getting in the way of their brain’s ability focus at work.
Results
Business insiders and techsperts agreed: Business of Your Brain offered a truly unique way of delivering a brand message beyond traditional marketing means.
RealBusiness.com
Challenge
We knew Xerox had a lot of success stories to tell – stories about how they helped companies focus on real business. But in a world of information overload, how do you tell these stories in a way to get people to notice?
Idea
We re-imagined what a case study website could be, as Xerox's actual customers took over a virtual office building and spoke to Xerox’s industry-leading services in a way far more entertaining than the typical white paper.
Results
Not only did RealBusiness.com seamlessly bring Xerox’s off-line campaign to life online, but it also succeeded in inspiring high volumes of interaction with Xerox’s customer stories – while showing the world just how unique a B2B website could be.
Online Media
Challenge
Xerox has always been known as an innovator, and we knew our campaign needed to capitalize on that. But how do you get the attention of an online audience that’s seen it all?
Idea
The team went beyond the traditional online media approach, creating high impact units that took over popular sites like The New York Times and CNN. In each unit we showed what it would be like if customers like P&G and Marriott Hotels needed to handle back-office business processes themselves, instead of relying on Xerox.
Results
Not only did the rich media units attract the attention of potential customers for Xerox, but the advertising industry also took notice too, hailing the effort as one of the most innovative digital B2B advertising campaigns of the year.
"Ready for Real Business" Integrated Campaign
Challenge
We knew something a lot of people didn’t – that Xerox was a global leader not only in printing and document management, but also in back-office services like IT Outsourcing, Customer Care, Finance & Accounting and Human Resources. But how do you show the world this?
Idea
We let Xerox’s many impressive roster of customers tell the story. Through print, television and digital, each of their brand icons showed us what life would be like if they didn’t have Xerox to help focus on what matters most – their real business.
Results
Immediately at launch, business leaders and marketing analysts began speaking of Xerox in a new way. Fresh. Creative. Unexpected. These were just a few of the terms mentioned as the world came to learn the new face of Xerox.