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Kellogg's has appointed VML Singapore as its APAC regional digital agency for leading snacks brand Pringles.
VML Senior Channel Manager, Christina Miller, on why brands shouldn’t underestimate the value of community management.
VML was named a Strong Performer in “The Forrester Wave™: Digital Experience Service Providers, Q4 2015”. VML was among 11 select companies that the leading research firm invited to participate in this evaluation. Forrester noted that hundreds of vendors provide digital experience service to their customers.
This independent report written and published by Forrester Research Inc., identified the 11 most significant digital services provided in each category and analyzed the offerings. Forrester notes that each provider displayed “proven aptitude, thought leadership and successful outcomes for their customers in the digital experience category.” The report details the analysts’ findings about how well these digital agencies, system integrators and consultancies fulfill analyst criteria, and where they stand in relation to each other.
Forrester noted VML is a great fit for marketers looking for an agency with the ability to apply deep customer insights and brand understanding to digital experience strategy. VML’s top scores in this evaluation were in the categories of strategy, design, account services and geographic traction.
According to Forrester, “Digital agency VML is as likely to lead an overall brand strategy as it is to implement a digital customer experience platform. We saw strong evidence of differentiated digital experience strategy, as well as customer research capabilities designed to infuse a deep understanding of customer need into each digital experience. Customer references were overwhelmingly positive about the vendor’s account management and ability to bring agility to an organization. We’re not surprised, as the agency does a good job at operationalizing processes for experience design and content architecture.”
Subscribers to Forrester can access the complete report here.
Microsoft Australia has named digitally-focused shop, VML Australia, as its lead strategic and creative agency.
VML Copywriter, Matt Keck, was featured in a story on how agency millennials use their personal Twitter accounts to influence their work.
VML Director of Social and Emerging Media, Chad Martin, shares his insight on how carousel ads are performing for brands.
VML Global CEO Jon Cook and Chief Creative Officer Debbi Vandeven share lessons learned in building a global agency from the Heartland.
VML Platform Architect, Brad Meehan, shares advice for marketers on how to use consumer data responsibly.
Gatorade capped off its revived “Be Like Mike” campaign with a video created from user-generated social posts that shows a new generation of basketball fans still want to be like Michael Jordan.