Managing Reputation in the “New Normal” Business Environment
Saturday, January 29, 2011
Sir Martin Sorrell, WPP Chief Executive Officer, was a featured presenter at this year’s Davos Summit, participating in the International Business Council of the World Economic Forum, a group of approximately 110 CEOs from around the globe. Sorrell’s presentation was titled: Managing Reputation; it provided insights about managing corporate reputations in the “new normal” business environment.
Read the entire paper here.
Link: http://www.wpp.com/NR/rdonlyres/3C3FE51C-0F63-443C-8DB1-8758097C4758/0/DigitalLoop_20_DavosDoc.pdf
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