VML Australia wins Jameson Irish Whiskey
By Lynsay Montour From B&T magazine:
VML has won the digital account for Pernod Ricard’s Jameson Irish Whiskey after a two way pitch.
The agency, which took the account from incumbent Tongue in August, has released its first piece of work for the liquor brand with a Blippar activation campaign called ‘The best mix since’.
The campaign spruiks the launch of the new Jameson Irish Whiskey premixes - Jameson & Cloudy Apple and Jameson & Raw Cola.
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