VML Magic Moments

A thousand little moments—a random act of kindness, a smile when it's needed most, a helping hand—are the fuel that sparks the magic we feel during the holidays.


VML is asking for your photographs depicting holiday moments of happiness, love and unity from around the world. More importantly, for each photo posted on Instagram, captioned with a description and tagged #vmlmagicmoments, $1 (U.S.) is contributed by the VML Foundation to three remarkable organizations: End Polio Now, Heart to Heart International and water.org. The goal is to gather 10,000 magic moments photographs.


Be sure to check out these posted magic moments and start snapping and submitting your own. It’s worth more than just words. Help us spread cheer around the world.

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