VML-PRODUCED IPHONE APPLICATION FOR COLGATE MAX WHITE RECOGNIZED BY FORBES
Forbes.com recently recognized Colgate-Palmolive’s Colgate Max White Photo Recharger iPhone application as a Top 10 Best Branded Mobile Application (included in “Killer Apps: Best 10 Branded Mobile Applications” by Laurie Burkitt, November 23, 2009.)The mobile application was used as part of the overall campaign to increase awareness of Max White toothpaste among their core audience. Colgate wanted to engage users by showing Max White’s “Recharge Your Smile” statement through a unique mobile experience.
Users can download the free iPhone application from Colgate.com via iTunes and with just a few taps, can turn their personal photos into works of art with bright, white smiles and can decorate their photos with frames and captions that can be shared with friends.
Click here to see Forbes complete list of the 10 Best Branded Mobile Applications.
