News Archive

 

The previous year's news.

  • Webtrends Announces VML as Preferred Agency Partner
    Monday, April 25, 2011

    Webtrends, a global leader in mobile and social analytics, has launched an online community providing digital marketers access to industry best practices, resources and discussions of interest within the ever-changing digital space.

     

  • Beth Wade Featured in Ingram's Magazine Power Book
    Monday, April 25, 2011

    VML’s Managing Director of Client Services, Beth Wade, was recognized recently as one of Kansas City’s most influential business leaders in Ingram’s 40 Under Forty program. Members of this year’s class share proficiency in business acumen and relationship building, as well as a genuine commitment to community service.

  • Kellogg Hires VML to Lead Digital Strategy on Corporate Sites
    Wednesday, April 6, 2011

    Source: AdAge.com; by Kanur Patel

     

    Kellogg Co. is looking outside its massive Publicis Groupe relationship for its latest global digital assignment. The marketer has awarded global digital strategy for its corporate websites to WPP shop VML after a pitch.

  • Carlson Introduces Exclusive Loyalty Program
    Thursday, March 31, 2011

    Source: Direct Marketing News; By Juan Martinez; March 31, 2011

     

  • Royals Highlight Major League Moments
    Tuesday, March 22, 2011

    KANSAS CITY, MO (March 22, 2011) — As Opening Day nears, the Kansas City Royals celebrate the 2011 season with the new season-long campaign and tagline, "Major League Moments." The club will reach out to Royals fans across the region with unique messaging to evoke civic pride and nostalgic memories.

     

  • Media Outlets Call on VML for Industry Insights
    Friday, March 18, 2011

    Leading Midwest news outlets are turning to VML for digital expertise and news commentary more and more. From the latest trends in mobile marketing tactics to controversial topics brought on by the proliferation of social media channels, VML provided insights on these issues and more.

     

  • SAP International Landing Page Recognized for Multivariate Testing
    Monday, March 7, 2011

    VML’s multivariate test for the SAP Mexico landing page was recognized in the Which Test Won 2010 competition with a Silver award in the B2B category. The test measured the performance of a short dual-offer landing page versus a longer resource center featuring multiple offers with a goal of increasing registrations.

  • VML Recognized at 2011 Kansas City ADDY Awards
    Monday, February 21, 2011

    KANSAS CITY, MO (February 21, 2011) – VML was recognized at the Kansas City ADDY Awards program on Saturday, February 19, 2011, winning Best of Interactive honors for the VML-produced Xerox Real Business B2B website.

     

  • VML Executive Leadership Team
    Friday, February 11, 2011

    Kansas City, MO--VML is pleased to share exciting news about VML's executive leadership team.

     

  • Future is Bright For Smartphones
    Monday, February 7, 2011

    Source: Fox 4 Kansas City; By Stephanie Hockridge; February 7, 2011

     

  • Matthew Griffiths and Chris Wood Named Joint Managing Directors
    Tuesday, February 1, 2011

    London (February 1, 2011) —VML London announced a new executive leadership lineup with the appointment of Matthew Griffiths and Chris Wood as Joint Managing Directors.

  • Managing Reputation in the “New Normal” Business Environment
    Saturday, January 29, 2011

    Sir Martin Sorrell, WPP Chief Executive Officer, was a featured presenter at this year’s Davos Summit, participating in the International Business Council of the World Economic Forum, a group of approximately 110 CEOs from around the globe.

  • VML Presents at Mobile Heathcare Conference
    Wednesday, January 26, 2011

    Joe Grigsby, a leader in VML’s Digital Insights Group, was a featured speaker at the Mobile Healthcare Conference in New York City. Grigsby represented Healix, VML’s new digital health joint venture; he presented to more than 400 attendees at the industry conference.

  • Centurions Visit VML to Learn Technology Trends
    Friday, January 14, 2011

    Matt Anthony, VML’s Global Chairman, Joe Grigsby, Director Emerging Media and John Mulvihill, Director Marketing Services recently hosted the Kansas City Chamber of Commerce Centurions at VML’s headquarters.

  • VML Expands Presence at 2011 Consumer Electronics Show
    Monday, January 10, 2011

    VML had an expanded presence at this year’s Consumer Electronics Show (CES), the largest technology focused trade show in the Unites States. VML client partners included The House of Marley and Copia, the world’s first social e-reader. 

  • VML Named A Leader By Independent Research Firm
    Monday, January 3, 2011

    Source: Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009

     

    KANSAS CITY, MO (August 7, 2009) – VML was named a Leader in the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009.

     

  • Social Media as a Career? Hit the Books!
    Sunday, January 2, 2011

    KANSAS CITY, Missouri - Amy Goodnow spends her work days on Facebook, Twitter, Google and other websites. She isn't goofing off. It's her job.

     

    "As the years pass, social media's become huge, and there's social media jobs available everywhere you look now, " she said.