VML client partner Kellogg's was recently interviewed by Forbes.com about their new brand strategy and the increasing need for digital engagement. See the full interview with reporter Jennifer Rooney below:

VML client partner Kellogg's was recently interviewed by Forbes.com about their new brand strategy and the increasing need for digital engagement. See the full interview with reporter Jennifer Rooney below:

Source: KSHB- 41
By: Tom Christiansen
NBC affiliate KSHB interviewed VML CEO Jon Cook about the agency’s engagement with the United States Olympic Committee. VML designed the fund-raising campaign to get the U.S. Olympic team to London. See the entire story below:

Today, Facebook hosted the inaugural global fMC (Facebook Marketing Conference) in New York on Feb. 29 at the American Museum of Natural History. The event was designed for marketers to showcase the newest social technology solutions and strategies to drive business growth.

Contagious magazine launched its Most Contagious 2011 list featuring Gatorade’s "Everything to Prove” in the video content section as one of the very best in 2011.

VML, in partnership with Vlingo, a voice user interface for mobile devices, developed a campaign that would increase awareness for the “other” virtual mobile assistant. The “Whatever You’re Into” campaign was created to generate interest in the app through a series of mockumentary branded content videos.

VML London, in partnership with London-based Organic Inc., was selected by the respected British Library for a digital overhaul. VML will be developing a new “global experience language” for the British Library’s digital presence.

The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit.

Irving, Texas – Hostess Brands, Inc., one of the nation's largest and best-known providers of fresh-baked bread and sweet goods, has introduced a new corporate website, providing visitors with useful, easily accessible information about the company and its family of popular brands.

July 12, 2011, Denver, CO – With excitement rapidly building for the inaugural USA Pro Cycling Challenge in August, the international cycling competition today announced the launch of its comprehensive advertising campaign.

Source: Campaign; by Sara Kimberly
Toothpaste brand Colgate has launched an interactive outdoor campaign, featuring pictures of its Facebook followers smiling in support of children's charity Barnardo's.