SEER: marketing intelligence tool

In addition to mapping out ecosystems created by consumers and identifying the influencers, SEER also monitors conversation, tone, and relevance.

Who’s talking and is anyone listening? Not all online conversation is created equally. Marketers want to understand who is leading the conversations and who is referencing them, allowing content to be weighted more effectively.

What are they saying? That a particular brand is being discussed is good. What is being said about that brand is even better. SEER helps interpret the conversation, based on a particular group’s typical attitudes, demographics and purchasing habits.

Does anyone care? Being able to see and experience passionate commentary adds texture that is a key to forming effective communications. On the other hand, finding there is little or no reaction speaks volumes as well.

What’s really important and how do we say it? Every online conversation is different, each having a special tone and tenor based on the participants. Being able to decipher that difference and use it in communications can be the difference in speaking on a personal level, and sounding like a typical brand.

Are we missing media opportunities? With this new, continually growing online landscape, there are countless unmonitored websites out there that would never be included in a typical media plan. SEER helps discover those “diamonds in the rough” to reach target audiences more effectively.

Are there product issues we need to know about? Often times, small issues can become huge problems if not nipped in the bud. SEER helps identify them quickly so they can be dealt with early to minimize the impact.

What is the competition doing? One of the fastest routes to failure is ignoring the competition. This tool helps identify what the competitors are doing and saying, and whether they’re being effective or leaving themselves open to criticism.