SEER: marketing intelligence tool
SEER: it not only tells you, it shows you.
The most exciting aspect of SEER is how the tool illustrates what it discovers. Each and every relationship is mapped out three-dimensionally, in vibrant color, as if depicting a very robust "solar system."
an ecosystem, illustrated.
The graphic to the right gives you a good idea of an overview for a complete ecosystem. To see this overview in action, click here to view a 3-D visualization.
Each orb represents a unique URL that is being monitored within the ecosystem. Its size is directly proportionate to the total number of links it has within the ecosystem – so the bigger, the better. Its color represents the amount of inbound links to that URL – white the highest, black the lowest. SEER also shows how closely URLs are connected, based on number of shared links. So, the more links, the closer together they are, easily identifying relationship “clusters.”
hot spots visualized.
Additionally, SEER generates a Heat Map to allow for clear identification of ecosystem hot spots as they pertain to either topics or linkage, depending on the search. The hottest of spots is indicated with bright red, the coolest with dark black, allowing a SEER analyst to easily identify which is which. Just like the ecosystem itself, the Heat Map dynamically changes based on the most recent results.
the most popular topics highlighted.
By utilizing a Tag Cloud, SEER can visually portray the amount of conversation around topics that are entered into the custom dictionaries for clients. Illustrated on the right is a Tag Cloud of an automotive ecosystem showing that “Lexus” was the most prevalent topic on one particular day. Tag Cloud colors match colors for the orbs in the particular ecosystem. As the SEER crawl moves over multiple dates, the Tag Cloud window will change dynamically to represent the accurate view for a specific date.
the social network in graphic detail.
SEER can also depict the "social network" for a specific URL within an ecosystem. The example to the right is one for motortrend.com. This graphic reveals all the sites that are linked directly to it, showing exactly who is influenced by its content and all the URLs that make up its social network.
The colors on each link describe the relationship:
- The green end of the link is where the site originates.
- The red end is where the site links out.
- Purple indicates a mutual link between sites.