SEER: marketing intelligence tool

SEER is a software-based marketing intelligence tool for finding and visualizing live networks—web-based or closed—in real time. It aggregates activity from web sites, news groups, bulletin boards and blogs to identify how information spreads and influences brand behavior within a particular ecosystem or network.

This is a tool designed to find a specific ecosystem and capture online discussion about a particular brand or product. By actively listening and viewing that ecosystem, SEER can help identify unrealized insights, and build a model over time that can shape communication with key target audiences.

SEER uses proprietary algorithms and technology to "crawl" along targeted sites—much like an advanced search engine—collecting content and parsing it against a predetermined set of key terms, tracking the matches, including linkage to and from each discreet site.

Simply put, SEER enables you to penetrate your target market's online ecosystems, track and evaluate dialogue within those ecosystems, and proactively develop strategies and tactics that can have a profound impact on product, service and company performance.

when we say "ecosystem," what do we mean?

For SEER, an ecosystem begins with an online group of web sites and blogs that all center on the same topic of interest: cars, movies, politics, etc. Each site within this group is a conduit for people to drive conversation, participate in discussions or merely observe. The combination of these different voices and their collective online habits through all of these sites is considered an ecosystem.