Spotlighting human stories.

Marketing & Advertising

What’s almost guaranteed to command attention and keep it is a compelling story. With a great story, we can elicit a range of emotions, whether it’s empathy, anger, compassion or pure joy, that viscerally draws people in and drives them to act.

But at VML, we never think of storytelling as one-sided. We use our insights to craft an honest narrative that not only resonates deeply with people, but also inspires them to be its co-creators. When we transform communication into collaboration and conversation, it leaves quite an impression on the brand and the bottom line.

Integrated Campaigns

This is where our research pays off. We take what we’ve learned, and with your goal in mind, craft a story that engages consumers in a meaningful way across channels and even over years.

Content

Once people are emotionally invested in your brand story, you’ll want them to interact. We develop ongoing content in multiple forms that rewards consumers for their attention and inspires them to take part.

Media Services

Owned, paid, or earned, we help you get the most out of your media by ensuring that your brand’s narrative is enriched at each touchpoint. The more we extend your reach, the stronger your influence.

Social Strategy

We focus on the most influential narrative you have—how your brand delivers real value to people. We define the best version of that story, and help it unfold where your audience is for authentic engagement.

Public Relations

We work hard to get your name in front of the right consumers, but that’s not all the exposure you need. To attract press, investors, and partners, we plot the best outlets that will amplify your message.

Loyalty

When creating an ongoing relationship with customers our goal is to connect in a manner that naturally leads to advocacy for the brand.

Case study

An unlikely athlete redefines winning.

As a close, collaborative partner to Gatorade, VML works with the brand to ensure that its messaging not only reaches its intended audience, but connects with it on a deep, emotional level. 

Challenge

Gatorade frequently used pro athletes to support their positioning, Win From Within, leading teens to associate winning with only professional success.

Idea

Use a story from the audience to connect with the audience. When Ben Jackson, a high-school wrestler with cerebral palsy, found Gatorade on Facebook, we found that he embodied Win From Within in a way that pros can’t.

Result

In one week, viewers spent more time watching his video than they had spent with our brand the three previous years combined, with 97% of views from 13- to 24-year-olds. The story spread, and Gatorade saw a 22% uptick in usage of #WinFromWithin.

Awards & Recognition

Cannes Lions
The One Show Awards
New York Festivals
ANDY Awards
The Webby Awards
Clio Awards
London International Awards (LIA)
Communication Arts Advertising Annual