Uncovering deep-rooted truths.

Strategy & Intelligence

To truly reach people, you first have to understand them. You have to know more than the demographics tell you and more than their buying habits or budgets. We dig right in. We ask questions. We observe. Analyze. Hypothesize. And then we do it again. We do what it takes to find the insights grounded in human truth and develop our strategy from there, so wherever we take the work, you know you’re on the right path.

Advisory Services

Instead of guides, think of us as partners. We’ll immerse ourselves in your brand and business to understand your unique needs and opportunities, so we can transform your customer engagement vision.

Brand Planning

We’re thinking about both the short-term and the long haul. We’ll pinpoint where your brand sits in the cultural landscape, where you want it to go, and how we can close the gap between the two.

Consumer Research

We find out what makes consumers tick, buy, like, share, and feel. But we gather deeper insights into their lives and what matters to them. When we know how they think, we’ll know how we should.

Channel Insights

It’s a hectic environment to navigate. We keep on top of data and what social shifts are taking place. From there, we can decide where you need to be and what message to take with you.

Analytics & Optimization

We’ll dive head-first into data, identify trends and come out with a translation. With a clear plan and a tested message, you’ll have the confidence that you’re getting the most out of every cent spent.

Case study

Real-time brand-to-fans conversations.

adidas, a top-tier sports apparel brand, had solid footing in China. But in order to narrow the market gap between their largest competitor they had to take full advantage of the newest territories in the social and digital landscape.

Challenge

Take advantage of our exclusive football partnership to take back the leadership and market share, all while driving fan engagement. 

Idea

Through a groundbreaking monitoring, visualization, and analytics system deployed for every football match, we engaged millions of fans in real time with online videos, WeChat quizzes, display banners, and more.

Result

Through the campaign, we generated 96 million impressions and fan engagements, earned eight times more buzz than our main competitor, and helped adidas reach 60% of their average annual sales in just a single month.

Awards & Recognition

Effie Awards
ROI Festival