To truly reach people, you first have to understand them. You have to know more than the demographics tell you and more than their buying habits or budgets. We dig right in. We ask questions. We observe. Analyze. Hypothesize. And then we do it again. We do what it takes to find the insights grounded in human truth and develop our strategy from there, so wherever we take the work, you know you’re on the right path.
We bring structure to the unstructured business problems of the connected age. We help CMOs as they transform customer engagement, enterprise IT, channel design, and their global go-to-market efforts in response to the sweeping effects of digital disruption.
We’re thinking about both the short-term and the long haul. We’ll pinpoint where your brand sits in the cultural landscape, where you want it to go, and how we can close the gap between the two.
We find out what makes consumers tick, buy, like, share, and feel. But we gather deeper insights into their lives and what matters to them. When we know how they think, we’ll know how we should.
It’s a hectic environment to navigate. We keep on top of data and what social shifts are taking place. From there, we can decide where you need to be and what message to take with you.
We’ll dive head-first into data, identify trends and come out with a translation. With a clear plan and a tested message, you’ll have the confidence that you’re getting the most out of every cent spent.
Case study
Maximising fan engagement through Mission Control.
VML leveraged the State of Origin to create a brand experience like no other. Mission Control was a strategic social media experiment that engaged Rugby League Fans like never before, with truly impressive results.
Challenge
The NRL wanted to leverage the code’s biggest event of the year – The State of Origin - to enhance consumer participation with their brand and create an unrivalled social media experience.
Idea
Mission Control was a strategic play to track, engage, reward, and amplify the conversation around Australia’s biggest sporting series, the State of Origin. The pop-up style command center was manned by a 20+ creative, strategic, and social media team that created custom content and engaged in conversations across the social web.
Result
The NRL Mission Control Room covered a conversation of well over a billion State of Origin hashtag impressions on Twitter alone, along with numerous Facebook posts that reached over 600,000 unique people in Australia per post during the games.