Client: Coca-Cola
Office:
Canada

Meals are the #1 consumption moment for Coca-Cola. Magic Duos is an outdoor campaign that reminds people that there’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, Magic Duos showed up at targeted, large-scale sites with serving suggestions across cultures. Created in Canada, Magic Duos launched with a takeover at Toronto’s busiest intersection. It has also been adapted for use in Mexico City’s most popular malls.

Magic Duos Takeover Case Video Feb7

Knowing how important meals are as a business driver for Coca-Cola this campaign is needed to be more than just an awareness play. Each execution is designed to be a tasty trigger for a consumption moment that gets you craving delicious food with an ice-cold Coke.

Graham Lang

Chief Creative Officer, VML Canada

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Bringing iconic duos – food and Coca-Cola – together in print
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Showing how versatile the duos can be through international cuisine
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Creating digital OOH to share the iconic pairing of Coca-Cola and fries
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Creating digital OOH to share the iconic pairing of Coca-Cola and lasagna
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Creating digital OOH to share the iconic pairing of Coca-Cola and churras
Vmlcanada casestudy awards magicduos

2024 Communication Arts

Best in Show

Vmlcanada casestudy awards magicduos

2024 London International Awards (LIA)

2 Bronze

Vmlcanada casestudy awards magicduos

2024 Advertising & Design Club of Canada (ADCC)

Silver

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