Bringing an established brand to a new market.

In 2014, we began working with Crayola as their leading digital agency in China. Originally, our role was only to serve their strategic and creative needs in digital space, social media, and e-commerce. But we made such an impression, and VML soon expanded to agency of record.

We continue our close partnership with the brand, and have begun to integrate media buying, event activation, and other above-the-line services. So far, we’ve established a long-term digital engagement platform that has not only increased active social engagement, but has driven incredible awareness and sales.