VML partnered with Y&R on the Dell business in 2011, first working on traditional and standard digital assets. Since then, our partnership and scope has grown fast.
As global creative leads for Dell, VML takes charge of creative and strategy for all of the brand’s key markets. In China, VML’s local office has moved from providing merely technical services to become digital agency of record. Elsewhere, VML acts as social agency of record, handling engagement and original content.
Our technology's mission is to stimulate the unlimited human potential. 'Unleash' to learn the essence of Dell's business philosophy, Dell hopes to be able to inspire and change the way people live, work and play.