As the lead agency for PepsiCo in China, VML handles multiple brands for PepsiCo comprise of Pepsi, Mirinda, 7-Up and Gatorade. Our scope of work includes Digital Creative and Production, Social Media Campaign Development with Influencers Engagement, Media Planning & Buying Services.

Case study

Every Meal Tastes Better with Pepsi

Challenge

Pepsi beverage's affinity with meal is relatively low in China market compared to other beverages such as tea or juice, especially with the conventional type of Chinese cuisine that are popular among the Chinese. 

Idea

Created customized video content related to food and meal occasions with Pepsi making each meal tastes better to drive commerce through content. Partnered with a popular meal delivery app in China 'Eleme' to broadcast content within the app, targeting the 10 million daily APP users. Users are able to directly order the same cuisine from the APP as shown in the content with Pepsi drink as part of the meal combo.

Result

Total Impressions: 480MM. Video Viewership: Over 2.5MM. Purchased Orders: 0.3MM