Spotlighting human stories.

Marketing & Advertising

What’s almost guaranteed to command attention and keep it is a compelling story. With a great story, we can elicit a range of emotions, whether it’s empathy, anger, compassion or pure joy, that viscerally draws people in and drives them to act.

But at VML, we never think of storytelling as one-sided. We use our insights to craft an honest narrative that not only resonates deeply with people, but also inspires them to be its co-creators. When we transform communication into collaboration and conversation, it leaves quite an impression on the brand and the bottom line.

Integrated Campaigns

This is where our research pays off. We take what we’ve learned, and with your goal in mind, craft a story that engages consumers in a meaningful way across channels and even over years.


Once people are emotionally invested in your brand story, you’ll want them to interact. We develop ongoing content in multiple forms that rewards consumers for their attention and inspires them to take part.

Media Services

Owned, paid, or earned, we help you get the most out of your media by ensuring that your brand’s narrative is enriched at each touchpoint. The more we extend your reach, the stronger your influence.

Social Strategy

We focus on the most influential narrative you have—how your brand delivers real value to people. We define the best version of that story, and help it unfold where your audience is for authentic engagement.

Public Relations

We work hard to get your name in front of the right consumers, but that’s not all the exposure you need. To attract press, investors, and partners, we plot the best outlets that will amplify your message.


When creating an ongoing relationship with customers our goal is to connect in a manner that naturally leads to advocacy for the brand.

Case study

Inspire kids’ world of imagination.

LEGO DUPLO is the pre-school product line under the LEGO brand umbrella. DUPLO is about recruiting, retaining, and helping extend consumers to LEGO standard themes, thereby ensure a long LEGO lifetime value. Our goal is to build the brand awareness among the first-time mothers with kids aged from 1.5 - 5 by communicating DUPLO’s benefits.


Unlike LEGO masterbrand, LEGO DUPLO has limited brand awareness in the pre-school toy market as young mothers tend to believe LEGO is too complicated for pre-school kids. Our main challenge was to effectively grow DUPLO’s brand awareness and strengthen the brand positioning of “so many ways to play”.


First-time mothers face the problem of engaging with their kids to help develop their creativity. To  meet the demand and deliver DUPLO benefits, we selected 4 interesting stories from kids. We use the LEGO DUPLO bricks to interpret their world of imagination in the form of stop-motion videos and assembling tutorials to facilitate the parent-child interaction and educate mothers to inspire and grow their kid’s creativity.


Over the course of the one-month campaign, we gained almost 1 million unique visitors with total participation of 365,611 in campaign engagement. The video has successfully attracted 24,333 (more than 13% of UV) visitors to the LEGO E-Commerce channel.