CEO - Social Business, VML China
Graduated from Shanghai Jiaotong University majored in I.T, Roy Yan developed a series of pioneering social marketing tools after setting up his own business in 2014. Roy Yan was the founder of Teein in 2004, which was the first online community search engine provider.
Roy joined VML in May 2015 and became a key part of VML’s current operations in China. Being proficient in solving business problems via technology, part of VML's business scope includes brand social media performance monitoring, content marketing, KOL management and brand social media impact assessing.
Under the leadership of Roy Yan, VML has become one of the most experienced and professional social media marketing agencies in China.