VML Intelligence presents "The Future 100: Trends and Change to Watch in 2023," our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.

FUTURE1002023 STING 1

Join us on a journey into the near future, where a joyconomy offers uninhibited play, all of our activities contribute to a holistic Superself, inclusivity and accessibility are nonnegotiable, and the next era of digital living takes shape. Welcome to “The Future 100: 2023.”

“The Future 100: 2023” charts 100 emerging trends across 10 sectors, spanning culture, tech, beauty and more. Highlights include:

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Pantone Color of the Year. Courtesy of Huge

Culture

#6 Elevated expressionism: Vibrancy, strength, and uplift brighten 2023, energizing self-expression and empowerment.

Tech & Metaverse

#16 Feel-good feeds: Social media feeds are turning into a place to find emotional uplift.

WEB Jungle Eco Treehouse With a Leaf Petal Shape created by Elisa O in Mexico 01
Airbnb OMG Fund

Travel & Hospitality

#22 Absurdist stays: The weird and the wonderful take center stage as travelers opt for one-of-a-kind stays.

Brands & Marketing

#34 Meta-inclusivity: Brands and creators are bringing inclusive values to the metaverse.

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Bompas & Parr

Food & Drink

#41 Intrepid dining: Pioneering diners are indulging in otherworldly meals.

Beauty

#53 Resurrected ingredients: Brands are bringing back extinct and forgotten sensory ingredients.

Retail & Commerce

#62 Cocreative commerce: Could the next era of retail see users cocreating brands’ virtual products and storefronts?

WEB Cryotherapy
Remedy Place

Luxury

#76 Wellness guilds: The newest gathering space is part high-end gym, part social club.

Health

#81 The Superself: Self-care gets supercharged.

Work

#91 Rewirement: Retirement is out. Rewirement is in.

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Express Yourself

Express Yourself

Creativity is becoming the new status symbol for the next digital era
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Behind Curtain

Behind the Curtain

Virtual activations offer a first glance into the future of Web3 shopping
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Jump for Joy

Jump For Joy

Exercise designed for emotional uplift inspires positive emotions
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