Simona has always worked in the world of marketing and communication, dealing with the full scope of advertising. She began her career as a Project Manager and Account Manager for an Italian communications company, collaborating with major international companies and managing marketing and promotion activities in the territory. She became part of the advertising world by working in two of the most important global communication agencies: at Leo Burnett, in the role of Senior Account Manager, she oversaw the major customer activities, and at Young & Rubicam she has increased her seniority, holding important positions of responsibility as Account Director, Client Director and General Manager. She does not lack in professional experiences abroad, such as participation for one year as the CEE Regional Director for Y & R Vienna and the Associated CSD Y & R Moscow.
Today, she plays the important role of New Business Development in the digital group for Young & Rubicam and VML.