The Future shopper：未來購物者
《The Future Shopper 未來購物者》報告是VML長期研究的成果，本期將深入探討如何以精準洞察和高效策略應對未來購物者需求，並為「全通路布局」提供寶貴參考。
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APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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SXSW 2024: Key Trends
At Austin's annual celebration of all things tech, culture and innovation, SXSW explored the ways AI and humanity will evolve together
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《复魅时代》The Age of Re-Enchantment
VML 智库发布最新报告 ——《复魅时代》（The Age of Re-Enchantment），致力于为品牌提升和吸引消费者提供有前瞻性的启示
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The Future 100: 2023《2023全球百大趋势报告》
Wunderman Thompson年度百大趋势报告，带你一览2023丰富多彩的灵感与洞察。
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Get Ready for a New Era of Data Privacy Governance
What will happen to brands in this decade of data-privacy first advertising?
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The Private Life of Generation Z
Generation Z, those born after 1997, are the canaries in the coal mine of privacy.
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Young, angry – and optimistic
Hong Kong's Generation Z: standing up and standing out
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Report: Search Trends For The Rest of 2025 (And Beyond)
VML search experts share their predictions and recommendations around AI search, chatbots and more to future-proof your SEO strategy for 2025 and beyond.
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Instant Gratification: The Two-Hour Economy
Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success
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E-commerce Marketplaces: Shifting Consumer Spend
Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors
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The Era of Omnichannel Commerce
Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX
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