VML Australia brings home 14 medals at the 47th AWARD Awards

Two pieces of work for 1001 Optometry. 14 medals. One Gold, six Silver and seven Bronze – plus a #5 Agency Network of the Year finish for VML

公開日: 2026 08 14

Turns out, keeping an eye on things pays off

At the 47th AWARD Awards, two pieces of work for 1001 Optometry had a very good night.

VML Awards Summary from AWARD Awards 2026

Magnif-eye picked up 13 medals across 13 categories, while The Hidden Eye Test added a Bronze for Creative Effectiveness – taking the VML Australia tally to 14 medals across 14 categories.

Recognition stretched from technology and innovation to health, commerce, AI and creative effectiveness.

The final count: 1 Gold. 6 Silver. 7 Bronze.

And the good news didn’t stop with the work. VML ranked #5 Agency Network of the Year, while 1001 Optometry landed at #3 for Marketing Team & CMO of the Year.

A good night for good eyes – and good ideas.

Check out the winning work

Magnif-eye

1001 Optometry

13 medals across 13 categories

1 Gold

- Best Use of Technology

6 Silver

- Consumer, Patient and Professional Products
- Health Brands & Services
- Best Use of Digital for Commerce (non-social media)
- Innovation in Activations
- Use of Digital Platforms
- Use of Technology

6 Bronze

- Creative Technology
- Digital Tools & Utilities
- Direct Innovation
- Disease Awareness
- Retail Technology Game Changer
- AI Augmented Creativity

View the case study

The Hidden Eye Test

1001 Optometry

1 Bronze

- Creative Effectiveness

View the case study

続きを読む

Kim Pick and the Creative Commerce Jury at Cannes Lions 2026

Transactions that transcend

From melted hokey pokey to a hard-won Grand Prix, Kim Pick takes us inside the Cannes Creative Commerce jury room—and the debates behind the metal.

VML ranks #1 in Australia and New Zealand in Campaign Brief's The Work 2025

Number one on both sides of the Tasman.