VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
The Salvation Army reinvents the fairy tale with VML
For the 100th anniversary of the Palais de la Femme, the Salvation Army and VML launch "Nour's Odyssey," a moving animated film.
- 公開日
- 2026 06 12
The Salvation Army Foundation is once again calling on our agency, VML France, to launch its new campaign "Nour's Odyssey." Our goal through this communication is to highlight the Foundation's historic mission, "Transforming Lives", through one of its most iconic Parisian shelters: the Palais de la Femme. Founded in 1926, this unique place welcomes more than 300 women living in precarious situations every year. To celebrate the centenary of this building, we chose to challenge the traditional codes of humanitarian communication by using the form of a fairy tale. Our animated film reveals, at the very end, a far more poignant reality: the exile of a migrant mother and her 8-year-old daughter. Faced with the budget constraints of the non-profit sector, we chose innovation by relying on Artificial Intelligence (AI) creation tools to design this ambitious, long, and immersive narrative format.
Not all little girls live a princess's life, but they will always have a palace to take refuge in.
