"DIY" by VML UK for IKEA
• Gold in Media: Retail and Consumer Products
• Gold in Advertising: Retail and Consumer Products
• Bronze in Advertising: Billboards/Posters
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This week, VML’s global network gathered in London for The Drum Awards Festival, which ran from November 17–20, 2025, to celebrate the very best in marketing, media, and creative excellence. The agency not only triumphed on stage — adding 18 recognitions (with nine Gold, one Silver, two Bronze, and six shortlists) — but also lent its thought leadership to the event through a deep bench of jurors.
The Drum Awards Festival is judged by a global panel of roughly 700 industry professionals, evaluating entries across all disciplines and channels. VML’s presence on the jury was especially strong. Kaleeta McDade, VML’s Global Chief Experience Design Officer, contributed to the Experiential jury. Juliana Paracencio, Executive Creative Director at VML London, served on the Advertising jury, while Angelica Galvis, Head of Design for VML USA, weighed in on the Design categories. On the content side, César García, Executive Creative Director at VML Live, helped judge submissions, and representing communications leadership, Beth Wade, Global Chief Communications & Integration Officer, served on the PR jury.
These awards add another milestone to what’s been a strong year for VML. Earlier in 2025, the network also made waves in The Drum’s World Creative Rankings, illustrating sustained global momentum.
"DIY" by VML UK for IKEA
• Gold in Media: Retail and Consumer Products
• Gold in Advertising: Retail and Consumer Products
• Bronze in Advertising: Billboards/Posters
"Glasphemy" by VML UK for Diageo
• Gold in Advertising: CPG & Food and Beverage
• Gold in Advertising: Integrated Campaigns
• Silver in Advertising: Use of Data & Insights in OOH
"Balikbayan Magic: Philippine Oriental Food Market by VML Canada for The Coca-Cola Company
• Gold in Advertising: Use of Location
• Gold in Experiential: Community-Focused
"Name This OREO" by VML New York for Mondelēz International
• Gold in Content: CPG & Food and Beverage
"Preserved Promos" by VML New York for Ziploc
• Gold in Digital Experience: E-Commerce Experience
"No Traffic Left on the Table: Taking Ready Set Eat's Highest Performing Content To Go" by VML for Conagra
• Gold in Media: SEO for B2C
"United Rentals & VML: Preparing for the Heat Wave" by VML for United Rentals
• Bronze in Media: PPC for B2B