Aricio Fortes is a global creative leader and Chief Creative Officer with over 10 years of experience in the CCO role. He has led teams across four continents at renowned agencies such as Pereira O'Dell San Francisco, Africa São Paulo, Ogilvy Brazil, DM9DDB, BBDO China, and VML Dubai, holding CCO positions at the latter four. His personal philosophy is to never miss a creative opportunity.

Aricio has led campaigns for nearly every industry, including technology, healthcare, finance, automotive, food and beverage, retail, telecom, insurance, e-commerce, beauty, sports, entertainment, toys, tourism, aviation, real estate, luxury, logistics, education, and publications/media.

Aricio has served as a juror multiple times at the world's most prestigious festivals, including Cannes, The One Show, and D&AD. He has also won numerous awards at these festivals, including 48 Cannes Lions for brands such as Dubai Tourism, Walmart, McDonald’s, P&G, Johnson & Johnson, IBM, FedEx, Mattel, and LEGO.

He was part of the team that propelled DM9 from zero Lions in 2008 to Cannes Lions Agency of the Year in 2009. In 2015, he led Ogilvy Brazil to become the most awarded agency in the world at Cannes Lions in the Promo category.

Passionate about innovation and human behavior, Aricio firmly believes that creativity is the most powerful business driver. He strives to craft creative solutions that deeply resonate with people and move the needle for companies.