The "Pear Cheese" & Garcia Marquez
100 Years Shaping Stories
Celebrating a century of flavor and tradition
Quesos Del Vecchio unveils a campaign that takes viewers on a journey through time, showcasing the milestones and heritage of the brand.
Quesos Del Vecchio, in collaboration with VML Colombia, commemorates its centenary with a campaign that transcends time. Through an evocative film, the audience is taken on a narrative journey, where each scene is a testament to the brand's rich history and achievements. Incorporating elements of magical realism and a visual homage to Wes Anderson's style, this campaign celebrates 100 years of the brand and reaffirms its commitment to quality and artisanal tradition.
More than a campaign, it's a tribute to the trajectory, quality, and innovation that have defined Quesos Del Vecchio for a century.
To present the rich history of Quesos Del Vecchio and its 100-year legacy in a competitive market, ensuring the brand is perceived as synonymous with tradition and quality.
Inspired by the Italian and Colombian heritage of the brand and the magical realism that characterizes Colombia, the campaign was conceived as a series of short films that narrate the brand's story in parallel with the country's history.
A cinematic campaign that uses storytelling to narrate the milestones of Quesos Del Vecchio, intertwining them with significant cultural and social events of Colombia and the world.
The campaign aims to celebrate the brand's centenary, strengthen its market position, increase brand recognition, and foster an emotional connection with consumers.
Total awareness went from 26.8 to 32.9, generating a significant differentiation at 90%.
