Neighbors
Inspiring unity against antisemitism
Timeout Against Hate
A unifying campaign that calls on sports fans to stand together against all forms of hate
In a time of rising division, we turned to the universal language of sports to deliver a powerful message: it’s time to call a timeout on hate. For the first time ever, every major sports league in North America came together to take a unified stand, using the iconic timeout gesture not just as a symbol of solidarity—but as both our media and our message.
Hate has become a growing force in today’s world, creating deeper divides. In an election year, rhetoric is escalating, making it even more critical to spread a message of unity. The challenge was to create a broad, effective campaign that would resonate across backgrounds, cultures, and communities—using a platform that brings people together: sports.
In sports, a timeout is a moment to regroup, refocus, and reset when things aren’t going well. At this moment in time, the world needs exactly that. By transforming the timeout into a symbolic act of unity, we could encourage fans, athletes, and leagues to confront hate together—and use the timeout itself as a powerful form of media.
For the first time, all major North American sports leagues—including the NFL, NBA, WNBA, MLB, NHL, MLS, NWSL, and NASCAR—joined forces for a coordinated Timeout Against Hate. The campaign used the timeout moment not only as a symbolic message, but as a real-time media opportunity. During live games, arenas and broadcasters called an official timeout to deliver a unifying message through a custom film and coordinated messaging. Simultaneously, social content, merchandise, and out-of-home activations extended the campaign’s impact beyond the stadium and into culture.
- 3B impressions
- Featured across NBC News, Page Six, Yahoo! Sports, ABC News, CBS, Rolling Stone, and more
- Adopted by athletes, coaches, and fans in stadiums and on social media
- 37% increased likelihood to stand up to hate
- 24% lift in perception for FCAS’ work as a leading movement against social injustice
