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Bad Bunny x adidas Originals
From Puerto Rico to the Blue Sky, a Bad Bunny x adidas Originals collaboration
For the new adidas x Bad Bunny Forum Blue Tint launch, we flew 160 fans in a fully branded and customized private plane.
A new version of the acclaimed Forum sneaker has been conceived to continue the legacy of the adidas Originals x Bad Bunny collaboration. In this third edition, the blue skies and the eternal summer of Puerto Rico inspired an action sky-high.
In addition to the release of the sneakers, a series of exclusive experiences have been designed for the brand's VIP guests and fans. These events occurred in Puerto Rico, Miami, and New York during the last week of August.
It is amazing to see this project come to life. We managed to have a vision as a team that has impacted the world.
To create a PR experience for the global launch of the new Bad Bunny x adidas Originals Forum Baby Blue, reflecting the essence of this new color inspired by the blue of the Puerto Rican sky and sea, according to the artist.
Bad Bunny has established the Latin essence internationally: its flow, style, and flavor. So now he will bring the blue of the Puerto Rican sky and sea to the world in a release that evokes the pride of his origin, the summer vacations, and his latest album.
A skyrocketing launch!
We bring the blue of the Puerto Rican sky and sea to the world on an exclusive Bad Bunny x adidas Originals flight. Crewed by 160 celebrities and influencers, the plane took off in San Juan. It landed in New York to become a great experience within a circuit of activations that began with a welcome party and ended with a concert by the artist from the "World Hottest Tour Show.”
The launch was a record in sales and awareness, with over one million global registrations on the official website, doubling the initial goal and achieving the most significant growth to date.
We have the publication with the most incredible reach in the adidas Originals' Social Handles in the last five years, impacting some of the most influential global media.
The success of this collaboration continues, as a final edition is expected by the end of 2022.
