Campari Bottle Launch Event

Bringing classic Italian apertivo culture to New Zealand for a night

Launching a reinvisioned twist on the classic Campari bottle

We knew that we needed to create a large event that would get people talking about Campari's new bottle, while also reigniting the aperitivo culture that is synonomous with Campari. This execution was created in just three weeks - from concept to event!

James Johnston Managing Partner, Auckland

Campari was developing a new bottle design, which it needed to officially launch in the New Zealand market.

Playing on the origins of Campari, we decided to create a unique, immersive event, which transported guests to the aperitivo culture of Italy, right in New Zealand

'Escape to Milan,' – a grand event which transported important media figures, influencers, and stakeholders to the very origins of Campari, hosted at The Churchill Bar in Auckland.

Our main aim was to showcase the elegant, vibrant, and self-assured bottle design inspired by Milan's essence.

This event served as a platform not just to unveil the innovative design but also to celebrate Campari's significant contribution to the global aperitivo culture.

A notable highlight of the occasion was the bespoke light artwork and projections crafted exclusively for the launch.