WARC Awards
2024
1 Gold
Non-Sponsored Sponsorship of Ramadan
Almarai hijacks Ramadan with +500 customized videos on their online platforms.
Challenge
Efficiently advertise +25 Almarai products during Ramadan, midst its expensive cluttered media riddled with competitors’ tv sponsorships and lengthy ads.
Inspiration
23Mil. flock to online platforms to watch the growing number of Ramadan shows usually spread out across multiple tv channels.
Idea
Contextual Communication that captures Ramadan moments and drives relevancy at scale.
Growth
Increasing Almarai volume-sales by 5.8% over last Ramadan.
