SYNERGY Motivating Business Idea
From State Utlity to the Leader of WA's Energy Future
A Network for Life
Helping us transition to net-zero
The electricity network plays a vital role in connecting us all every day. The way we use electricity continues to evolve and the network is evolving at the same time to meet this need. This campaign highlights the people behind the network and celebrates their expertise as we work together with the community to ensure we’re all connected to a reliable and sustainable energy future.
Western Power builds and maintains the electricity network for Perth and the Southwest of Western Australia – one of the world’s most isolated grids. As WA moves to a renewable energy future and demand on the electricity network grows, Western Power’s role is key. It needed to communicate its commitment to building a renewable and reliable energy future and highlight the essential role of its network.
The ‘A network for life’ platform and campaign shows all the other networks around us – like human, business, and natural networks – and how Western Power helps keep all these networks thriving by continually upgrading the electricity network. The work shows the ‘why’ and the ‘how’, and runs across TV, cinema, radio, OOH, social and digital.
The campaign illustrates Western Power's pivotal role in WA's sustainable energy transition, fostering community connection and understanding. It took a network itself – a close collaboration between client, agency and creative partners - to turn its complex subject matter into a simple, engaging and compelling campaign that shows the importance of a reliable, sustainable energy network.
