If It's Flooded, Forget It
Challenging the Myth of Vehicular Safety in Flood Conditions
Sunny Death Metal
The World’s First-ever Death Metal Public Service Announcement for Skin Cancer
Creating The First Honest Song About the Sun
So often PSAs are too easy to ignore – but Sunny Death Metal punches above its weight – connecting people to the heart of a prevention-driven message in a completely new way. We’re happy to donate 100% of our sunscreen sales on sunnydeathmetal.com to Melanoma Patients Australia – to continue fighting the good fight and keeping Australians protected.
With Australia's lack of o-zone, the sun is stronger, leading to even more risk of melanoma. We needed to get Australian's attention and remind them to schedule ongoing skin checkups.
The sun is often glorified, but it is deadly.
We created Sunny Death Metal, the world’s first-ever death metal Public Service Announcement for Skin Cancer. Hellios, the band formed by Chris Themelco from Monolith Studios, has created “the first brutally honest song about the sun. Sunny Death Metal is two minutes of heavy music that connects Australians with a heavy, hard-to-swallow message about the sun.
A digital platform was also created in partnership with sun and skincare company Standard Procedure. The bespoke multi-purpose web experience hosts the music, facts about melanoma and a shop selling merch and Standard Procedure sunscreen – where 100% of sales generated are donated to Melanoma Patients Australia to help fund skin cancer research.
