Developed with AI artist Prospex Park, the OOH's message changes depending on the viewer's eye health
The Hidden Eye Test
A World-First Campaign Reveals Vision Issues in Real-Time
Client
- 1001 Optometry
オフィス
- Sydney
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With nearly half of Australians affected by eye conditions that are often preventable through early diagnosis, we sought to create a campaign that forces people to reevaluate their eye health. ‘The Hidden Eye Test’ is a wake-up call. This isn’t just a campaign—it’s a movement to improve and protect Australia's eye health for the future. Too many Australians wait until their eyesight has significantly declined before seeking help. We wanted to create something that would make people confront their eye health, take action, and book a test before it’s too late.
Edward Lee
Retail and Optometry Director, 1001 Optometry
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Press
1001 Optometry launches “The Hidden Eye Test” campaign to promote eye care awareness via VML