NATIVE VML awarded iconic men's skincare brand, Vaseline
NATIVE VML has been awarded lead digital agency status for Vaseline Men Hand & Body.
The skin-care category continues to grow with increasing product availability and consumer awareness globally, as men want products suited to their needs. Vaseline, as an iconic heritage brand has created an ideal platform to tap into this fast-growing market and establish itself as the go-to choice for South African men who want leading skincare solutions.
"We believe NATIVE VML has the proficiency to place Vaseline in the mind of the modern man through deep and meaningful engagement across various channels. We have no doubt that we will shift market perception," says Richard Kohler, Global Brand Director, Skin Care at Unilever Singapore.