NATIVE VML was one of the big winners at the annual Bookmarks 2017 Awards. The Agency won 14 awards in total including a Gold award for Absolut One Source. In addition, it was awarded 6 Silver, 6 Bronze and a Pixel for Purpose Special Honour for #GoSandile developed in partnership with Joe Public.
"I am particularly stoked about the success of Absolut One Source. This integrated, through-the-line campaign is representative of the kind of creative work that NATIVE VML is capable of producing. It demonstrates our ability to deliver truly integrated work of the highest calibre that spans all channels - both online and offline," adds Jason Xenopoulos, CEO NATIVE VML.
One Source saw NATIVE VML, lead agency on Absolut Vodka, team up with multi-award winning Motswako artist Khuli Chana and some of Africa's leading musicians to launch a pan-African musical collaboration - called One Source. The integrated campaign hailed as one of the hottest musical collaborations of its kind, followed Khuli Chana and other leading African musicians as they journeyed across Africa to create a concept album of the same name. The campaign has allowed NATIVE VML to transform Absolut's unique positioning as "The World's Only One Source Vodka" into a rallying cry for the creative revolution that is spreading across the African continent.
"I am equally proud of all the other NATIVE VML work that won, including purpose-driven campaigns like I Am Muslim and Nedbank's GoSandile. I am especially thrilled with the personal accolades received by Donovan White and Vanessa Singh. It is always great when our staff and clients are singled out and rewarded for their excellence.
I wish to extend a huge thank you to everyone at NATIVE VML for contributing to this work as well as a massive shout-out to our awesome partners at Joe Public, Egg Films and the other agencies and production companies with whom we collaborate. Most of all, thank you to our loyal clients who have entrusted us with their precious brands and allowed us to do work that shines," concludes Xenopoulos.