VML Brazil President Inducted into the Marketing Hall of Fame
Fernando Taralli, president of VML Brazil, is the newest member inducted into the Brazilian Marketing Hall of Fame, which was created by the Brazilian Marketing Academy (Abramark) to recognize the professionals and entrepreneurs who make decisive and significant contributions to strengthen the country's advertising market and industry.
"I am very pleased to be placed alongside people who inspired me to build a solid career and contribute to the evolution of Brazilian advertising and marketing," said Taralli.
Fernando Taralli, who has been president of VML Brazil since the agency was founded in 2011, is considered one of the most important professionals in Brazilian digital marketing. Year after year, the agency has experienced double-digit growth and currently boasts a portfolio of 16 clients.
VML Brazil was voted the agency with the most satisfied clients among Brazilian digital agencies in the Agency Scope/Grupo Consultores 2016 survey, the most important agency assessment study in Brazil. It was also among VML global network's first subsidiaries and one of its largest investments outside the US.
About Fernando Taralli: he has been president of VML Brazil since the agency arrived in the country, in 2011. Considered one of the most noteworthy professionals in the Brazilian digital advertising industry by multiple Grupo Consultores AgencyScope surveys, the executive has been with Grupo Newcomm since 2004 and has headed the launch of some of Brazil's most important startups -- Groupon, Hoteis.com and Dafiti. Before taking command of the agency, Taralli made a name for himself at Y&R Brazil and Energy (now VML), where he was on a mission to leverage the online presence of some of Brazil's most important advertisers, such as Casas Bahia. From 2004 to 2008, as Vice President of Wunderman Brazil, he played an active role in consolidating the agency as one of the country's major benchmarks for digital strategy and CRM. Over the course of his professional career, he spent five years in the United States as Regional Director of Digital/CRM at Sony Electronics.
Today, VML Brazil mirrors the network's excellent performance and its business grows year after year in the double digits. VML United States has even made Advertising Age's Top Agencies list. VML handles communications for the brands Bridgestone, Expedia.com.br, GE, GoDaddy, Grendene Kids, Kimberly-Clark (Intimus, Plenitud and Huggies), Mattel, the Public Prosecutor's Office of the State of Sao Paulo, Netflix, Nespresso, Oi Telecom B2B, PayPal, PlayStation, Raizen/Shell, Universal Pictures and Verisign.