VML in Leaders Quadrant of Gartner Magic Quadrant for Global Digital Agencies
VML has moved into the Leaders Quadrant in Gartner's March 2017 Magic Quadrant for Global Digital Agencies. VML was among 22 agencies evaluated by Gartner for inclusion in the Magic Quadrant.
Gartner noted: "For this year's Magic Quadrant, we looked beyond the ability of global digital agencies to meet current market needs. Rather, we focused our analytical lens on an agency's ability to drive client growth through its keen interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs."
According to Gartner's Leader Quadrant description, "Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics."
Subscribers to Gartner can access the full report at Gartner.
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VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML's clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint and Wendy's.
Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world's largest communications services group, WPP, in 2001. VML has more than 2,500 employees with principal offices in 28 locations across six continents.