THE VIEW FROM TOMORROW.

Changes to Come

To lead the future, we stay ahead of it. We examine cultural movements and new possibilities to extract insights about emerging issues and opportunities. We see where the world is going so we can help brands and people change course. Check out what we’re tuned in to and the great work we’re turning out.

September 23, 2016
Forbes India: India is ready for 'digital first' marketing, says VML chief Jon Cook

Forbes India: India is ready for 'digital first' marketing, says VML chief Jon Cook

September 23, 2016

Jon Cook, global CEO of digital marketing agency VML, feels the country has evolved from 'just being there digitally' to looking at digital as a channel to tell a powerful story.
 

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September 20, 2016
Business Insider: The 30 most creative people in advertising 2016

Business Insider: The 30 most creative people in advertising 2016

September 20, 2016

"Madison Avenue" may not still be where adland is based, but plenty of creatives are still keeping the spirit of advertising's glory years alive with their campaigns.

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September 20, 2016
Digiday: Wendy's got 300,000 views of a guy making a burger on Periscope

Digiday: Wendy's got 300,000 views of a guy making a burger on Periscope

September 20, 2016

Turns out that hamburgers and influencers are a match made in heaven, at least as far as live streaming goes.

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September 20, 2016
Little Black Book: What the iPhone 7 Announcement Means for Brands

Little Black Book: What the iPhone 7 Announcement Means for Brands

September 20, 2016

Ian Cahill, Channel Supervisor, Mobility at VML, says Apple still has a few tricks up its sleeve. 

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September 15, 2016
VML’s Frederico Roberto urges the ad industry to champion bravery and ideas to stop the consultancies taking over

VML’s Frederico Roberto urges the ad industry to champion bravery and ideas to stop the consultancies taking over

September 15, 2016

Frederico Roberto, Creative Director at VML London, part of the Y&R network, has told agencies they face extinction if they aren’t bold and savvy enough to become the business partners that clients need them to be.

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September 13, 2016
Adobe CMO: Chasing The Funnel: Creating A Personalized Customer Journey

Adobe CMO: Chasing The Funnel: Creating A Personalized Customer Journey

September 13, 2016

In the first and second articles of this series, I made the case that the consumer journey has taken a 180-degree turn from being a company-led activity to becoming consumer-led.

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August 23, 2016
The Financial Express: Digital is a way to create engagement to know a brand: VML’s Jon Cook

The Financial Express: Digital is a way to create engagement to know a brand: VML’s Jon Cook

August 23, 2016

Fresh from the wins at Cannes Lions 2016, VML’s global CEO Jon Cook and global CCO Debbi Vandeven speak to BrandWagon’s Shinmin Bali about what it means to be a digital agency and how that really is different from being an advertising agency.

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August 23, 2016
Media Update: NATIVE VML brings home 11 Loeries

Media Update: NATIVE VML brings home 11 Loeries

August 23, 2016

NATIVE VML took home 11 birds at the annual Loerie Awards, including a Gold Loerie for the 'Twitter Refugees Campaign', three Silver and four Bronze awards in a myriad of categories including Effective Creativity, Outdoor Media, Digital & Interactive, and Media Innovation.

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August 21, 2016
Adweek: Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Adweek: Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

August 21, 2016

In this era of constant change and innovation, to truly invent something is quite rare. 

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