Invented over 60 years ago, the red, white and blue Original Bomb Pop features a three-in-one flavor profile of cherry, lime and blue raspberry and is known for its iconic rocket shape. Bomb Pop products are sold nationwide in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings.

VML serves as agency of record for the Original Bomb Pop, a brand of Wells Enterprises, Inc. VML Chicago leads the account with strategic planning, creative, social, and media planning/buying for Bomb Pop.