Case study

Kids' songs that taught lessons no child should ever have to learn

Challenge

In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear -- but most people ignore them. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.

Idea

To get potential donors' attention, we tapped into their childhood by creating a friendly puppet show. But the show's educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. 

Result

Watch the powerful videos here: