Case study

Reinventing the GPS for kids.


When it comes to family vacations, parents prefer road travel because it gives them more control and quality time as a family. But after a short time in a packed car, the trip becomes all about "Are we there yet?"


A GPS built for kids that starts the LEGOLAND adventure the moment families leave home, by transforming the drive into a LEGO-themed ride.


In Quest to LEGOLAND, as kids travel to LEGOLAND, they can follow LEGO Minifigures on themed routes mapped in real-time GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.

Awards & Recognition

Cannes Lions