In 2017, VML began work as agency of record for the Second Skin label of Dick's Sporting Goods, a leading omni-channel sporting goods retailer. Second Skin is a newly launched compression and training apparel brand exclusively sold at DICK'S Sporting Goods stores and online at SecondSkin.com. VML is working with DICK'S to lead creative ideation, creative production and social media strategy for the brand.
Headquartered in Pittsburgh, DICK'S Sporting Goods offers an array of extensive high-quality sports equipment, apparel, footwear and accessories. The company operates more than 700 stores across the United States. Second Skin is the first complete line of training apparel sold exclusively at DICK'S. It was designed for the "Unfinished Athlete" -- a high-intensity athlete who focuses on performance and is constantly striving to meet their individual fitness goals.