In October 2016, Electrolux N.A., a global leader in home appliances, named VML as its lead agency for its North American business. In this move, Electrolux partnered with The Burnett Collective to help transform their entire marketing ecosystem and identify the right agency model and partners to deliver a future-facing, holistic, consumer experience.

VML handles North America marketing and communication responsibilities for the Electrolux and Frigidaire brands, helping re-imagine all aspects of marketing efforts including brand advertising, digital experiences, media, public relations, CRM and in-store marketing.