Two global networks working with one vision.

VML became the digital agency of record for Gatorade in 2010. Since then, our team members have collaborated with Gatorade’s network to deliver award-winning work and stellar results.

VML and Gatorade work hand-in-hand as client partners to craft the vision for the brand in digital, as well as consumer-facing messaging that brings that vision to life. Together, we continue to develop work that spans campaigns, social, branded content, digital innovation and more.

Case study

For Super Bowl 52 we didn't want to disrupt the game for 30 seconds; we wanted to be part of the coversations for the full three hours. 

GIForade brought the Gatorade brand into millions of teen competitive athlete conversations by natively enhancing their Super Bowl experience.

 

 

 

Challenge

Idea

Result

Awards & Recognition

Cannes Lions

Case study

To Keep Athletes Hydrated on the Field, Gatorade Made Them Feel Effects of Dehydrations in Virtual Reality.

Gatorade built Beat the Blitz, a groundbreaking virtual reality simulation designed to illustrate the symptoms of dehydration through an exciting and educational game.

Awards & Recognition

Cannes Lions