In 2010, VML was tapped to develop two microsites for ICICI, a multinational, personal and commercial bank based in India. But our strong collaborative partnership has allowed us to take the brand through a complete digital transformation.
We’ve grown into a full user experience consultation practice, handling front- and back-end website development as well as social media. In the past five years, we’ve revamped ICICI’s website and social platforms and have created a first-of-its-kind social banking app on Facebook.
Together, we continue to evolve ICICI from being a leading bank to being a leading digital innovator and customer-driven brand.