Though long-standing, VML's partnership with Kellogg is constantly evolving and growing. Over 12 years ago, we started work on the Apple Jacks brand, but that led us to becoming the lead digital agency across most Kellogg brands, including Eggo, Pop-Tarts, Frosted Flakes, Special K, Rice Krispies, Cheez-It and more.
We’ve since handled fully-integrated product launches, seasonal promotions, and ongoing support for Kellogg’s reward platform. We also developed KSTL, a platform that supports streamlined, efficient and consistent site development across Kellogg internationally. Today, we continue to drive strategy, creative development, digital production and analytics for a range of programs.